The Long Short Walk campaign is an international initiative being spearheaded by the Global Commission on Road Safety.

In calling on the global community to assist developing countries reduce road deaths, Zoleka Mandela, granddaughter of former South African leader Nelson Mandela, was moved to tears.

“Road safety is not often considered to be a development crisis, but right before our eyes, every day, millions of children are being killed on our roads. Surely, this must no longer be tolerated,” said Mandela, who lost her 13-year-old daughter in a motor-vehicle accident on the eve of the 2010 FIFA World Cup, which was hosted by South Africa.


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